Road Show 2009 - a complete success!
How popularising novelties and enterprise philosophy? Just mingle with the crowd! This is what adeco practised during March and April 2009 when travelling through the country with its Road Show. This campaign was well received by the dealership.
All in all the Road Show stopped over at nine locations. Starting with a “home match” at Herzebrock-Clarholz, the cities of Bamberg, Hamburg, Bad Wörishofen, Bad Schwalbach, Leipzig, Wesel, Offenburg and Bad Gögging followed. The one-day event had primarily been arranged for specialised dealers who numerously participated. The Road Shows campaign was very attractive, bringing together all-in-all 350 participants. They found out about the latest adeco door panels, and they learned about how to put them on the market. The adeco "door configurator" was received with great interest. By means of the configurator the door can be planned individually and afterwards be visualized in its architectural context. Offering tailor-made advice is made easy by means of this new instrument.
The adeco persons in charge have been perfectly satisfied with the feed-back of the Road Show 2009. The months to come will show which beneficial effect the campaign will have on the demand for adeco door panels.